Internet Marketing White Papers and Case Studies

By | July 13, 2019

At Hafoti.Org we understand that knowledge transfer is a key requirement of our clients and having a documented methodology is critical to backing up this statement. Our Internet Performance Marketing techniques are not only proven, but documented. To better understand our methodology — and credentials — we invite you to invest a little time in reviewing our series of “Thought Papers.” Consider them our free samples to you!

Leveraging the Internet to Shorten the Sales Cycle…
Our customers and prospects tell us that one of the biggest problems they are trying to solve is how to shorten the sales cycle. They want the Internet to work for them to attract and educate customers, to create a dialog with them that will result in a sale. They want to provide information to customers via their web site and only involve customer support reps when they can add value to the customer experience. We created this series of white papers to focus on how to achieve those objectives.


Three Steps to Generating Prospects on the Web

Abstract: The rules of marketing have changed. People want to buy what they want, when they want it. They don’t want to be hunted down and sold to. Today, the most effective way to fill your sales funnel is to attract and engage those buyers when they first express interest. And mostly, that interest is expressed by what they type into the input line on a search engine.

Everything from groceries to multimillion-dollar IT infrastructure solutions are being bought and sold over the Internet. Smart companies are leveraging the Internet to generate awareness, find qualified prospects, reduce sales and administrative costs, and provide better service to existing customers, to name just a few areas of growth. This white paper describes the one area that’s critical to most businesses, namely, finding and qualifying new customer. Learn how you can develop more prospects and customers on-line.


Using your Web Site as a Successful Sales Prospecting tool

Abstract: Internet Marketing enables iterative deployment and adjustment of market targets and messages to optimize sales conversions, an important process step in defining an effective strategy. A conversion for B2Cs typically means ecommerce sales. Conversion for B2B, where products are not sold directly on the web site, is an exchange of contact information for something of value to them in return i.e. white paper, webcast registration, or some other promotional offer. This conversion supports and accelerates the sales cycle in order to generate more qualified leads to maximize the efficiency of your direct sales force.

Does your Internet Marketing strategy address the basic question how your Internet Presence will convert a browser to a buyer? Explore this thought paper to better understand how a focused message is tested, tracked and mesaured to refine a strategy.


Planning an Internet Marketing Strategy

Abstract: This document illustrates how to create an effective Internet Marketing strategy for converting the browser to buyer. A superior strategy begins with excellent planning. Market-Vantage’s Velocity Methodology is applied in projects with a balance of formal process and quick results techniques. In this thought paper we use a step-by-step example for developing a marketing campaign using our successful Market-Vantage Velocity Methodology.


Focus the Message for Conversion

Abstract: Internet Marketing enables iterative deployment and adjustment of market targets and messages to optimize sales conversions, an important process step in defining an effective strategy. A conversion for B2Cs typically means ecommerce sales. Conversion for B2B, where products are not sold directly on the web site, is an exchange of contact information for something of value to them in return i.e. white paper, webcast registration, or some other promotional offer. This conversion supports and accelerates the sales cycle in order to generate more qualified leads to maximize the efficiency of your direct sales force.

Does your Internet Marketing strategy address the basic question how your Internet Presence will convert a browser to a buyer? Explore this thought paper to better understand how a focused message is tested, tracked and mesaured to refine a strategy.


Turning the Company Website Into a Prospect Generator – Case Study

Abstract: The managers of a services business that has been profitable for ten years come to the realization that they must expand beyond their string of repeat customers in order to grow. The company website is due for an overhaul anyway, so they decide to tie the re-work of the site into a comprehensive Internet marketing campaign. A few months after completion, there is a steady stream of prospects coming into the sales funnel, and management is pleased to see a solid percentage converting into new customers.

Leave a Reply

Your email address will not be published. Required fields are marked *